A science-driven product brand whose feed read like a textbook. Real expertise, zero translation. The team knew what made the product work — but couldn’t get the audience past the first sentence.
We treated science as story material, not lecture content. A new editorial voice — curious, plainspoken, never dumbed down. Visual formats designed for scrolling: pattern interruptions, motion that reveals, type that breathes.
Saves per post (best signal)
Average reach
Repeatable formats handed over